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Meta Ads Audit

Upload the export from Ads Manager. You get a score out of 100 and your three biggest issues, worked out from your own numbers. The full report shows every ad behind them.

Get your free score

Your Ads Manager export

.csv or .xlsx, up to 20 MB. English column names.

Email Name (optional) State (for GST) What you sell (optional) Add my anonymised weekly totals to the D2C benchmark pool (account sums only, never ad names or creatives; withdraw any time).

Ticked: your weekly totals (no names) join the D2C benchmark pool. Untick and nothing is shared.

I accept the Terms and the Privacy Policy. Email me about new tools (optional).

Your file is stored encrypted, never used to train AI models, never mixed with our clients' data, and deleted 30 days after upload.

Export it in four steps

Open Ads Manager and pick the Ads tab. Ad level gives the most checks.
Set the date range to the last 30 days.
Choose Breakdown → By time → Day. For hook rate, add the columns 3-second video plays and ThruPlays.
Click Export table data and save as .csv or .xlsx.

Your file's first row should look like this:

Campaign name, Ad set name, Ad name, Day,
Amount spent (INR), Impressions, Reach,
Link clicks, Results, Result type, …

No export to hand? Download a sample from our own ad account and try it.

What it checks

Wasted spend

Ads that spent at least twice your cost per result with nothing to show, and ads costing over twice your average.

What to pause

Ads still running with no results, or under half your ROAS, named one by one.

What to scale

Ad sets clearly beating your average with enough spend to trust it, and how much more to give them.

Creative fatigue

Ads whose link CTR fell 30% or more, or whose CPM rose 25% or more, between their first and last week.

Budget moves

From your weakest ad sets to your strongest, capped at 20% each, in rupees a day.

Andromeda structure

Ad sets with too few creatives, campaigns split too thin, and the same creative running in many places.

Hook and hold rate

Video ads losing people in the first 3 seconds, and those that do not hold them to a ThruPlay.

Placements

Placements taking a big share of spend at a cost per result well above your average.

The free score shows your top three issues. Every check needs certain columns; the result says which ones ran and which column would unlock the rest.

The full report

An 8 to 16 page PDF, with the same file you already uploaded: every ad behind each finding, your top actions in order, fatigue curves per ad, budget moves in rupees a day, structure, hook and hold rates, placements, and how each number was worked out.

Usually ready within 15 minutes. Every number comes from your export. If we miss the delivery time by a wide margin, we refund you after review, usually within 2 working days.

Questions

Do you need access to my ad account?

No. You download the export yourself and upload the file. We never log in to Meta on your behalf.

What happens to my file?

It is encrypted as soon as it arrives, read only to build your result, never used to train AI models and never mixed with our clients' data. It is deleted 30 days after upload, with the report. Details in the privacy policy.

My export was refused. Why?

The audit reads Meta's English column names. If Ads Manager is set to another language, switch it to English and export again. The page tells you exactly which columns were missing.

Are these industry benchmarks?

No. The rules use our own house thresholds, written out in the report. Benchmarks appear only where enough accounts have chosen to share their numbers to keep everyone anonymous.

Can I talk to someone about the result?

Yes. Book a call with our team, or write to hello@monasticmedia.co.