D2C Ad Benchmarks
Every Monday, the medians that Indian D2C brands see on Meta: what a thousand impressions cost, how often people click, how much comes back. Hold your own account against them.
Pool building Nothing is published until enough accounts take part.
In each report
- CPM, CPC and CTR (link)
- Hook rate: 3-second video plays ÷ impressions
- ROAS and cost per purchase
- All D2C first, then category groups as the pool grows
- Change on last week, where it is safe to show
Where the numbers come from
Only from brands that ran the free ads audit and ticked the box to add their weekly totals. Never from an agency client's account. Never a brand name, a campaign or a creative.
How everyone stays anonymous
A number appears only when at least 5 ad accounts, from 5 different uploaders, each spent ₹20,000 or more in the four weeks. No account may be over 40% of a segment's spend. Medians only, rounded. No averages, totals or counts.
Timing
Mondays by 08:00 IST, as an email with a PDF. Delivery metrics cover the four weeks to the Sunday before. Purchase metrics stop a week earlier so attribution can settle.
Get told when it opens
Every Monday by 08:00 IST. If a Monday report is ever skipped, a quarter of that month's price is refunded after review, usually within 2 working days. Cancel in one click from your order page.
Add your account to the pool
Run the free ads audit with a daily breakdown and tick “Add my anonymised totals to the D2C benchmark pool”. Only weekly sums are kept: spend, impressions, link clicks, purchases, purchase value and video plays. Ask hello@monasticmedia.co to take them out at any time.