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The same tools are in the Monastic Media phone app.

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Calculators

Four numbers every ad account needs

Results update as you type. Nothing you type leaves this page.

Currency

Prices without GST.

ROAS

Revenue from ads ÷ ad spend.

–Fill in both boxes to see your ROAS.

Break-even ROAS

The ROAS where an order stops losing money, and the most you can spend on ads per order.

–Fill in the boxes to see your break-even ROAS.

Cost per customer

(Ad spend + other marketing costs) ÷ new customers.

–Fill in the boxes to see your cost per customer.

Profit per order after ads

What each order leaves you once product, shipping, fees and ads are paid.

–Fill in the boxes to see your profit per order.

Lessons

Short lessons on running ads

Videos and Shorts from our YouTube channels. Each one opens on YouTube.

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    More on this site

    Read before you spend

    Free Meta ads audit

    Your Meta ad account checked: a score out of 100, the spend being wasted, and what to pause and what to scale. It runs inside the Monastic Media app for Shopify.

    Guides

    Practical guides for brands that run their own Meta ads: creative fatigue, the Andromeda checklist, a monthly audit and hook rate. The audit itself connects to your ad account with Facebook login inside the Monastic Media app.

    D2C ad benchmarks

    How the weekly medians for Indian D2C ad accounts are worked out: CPM, CPC, CTR, hook rate, ROAS and cost per purchase, and how accounts stay anonymous.