Kits for D2C ad teams

Inside

• 300 opening lines for D2C ads, 5 for every pair of category and hook type
• 10 categories: Skincare, Haircare, Makeup and beauty, Fashion and apparel, Jewellery and accessories, Food and snacks, Health and wellness, Home and kitchen, Baby and kids, Gadgets and electronics
• 6 hook types: Question, Problem call-out, Curiosity gap, Contrarian, Show, don't tell, POV / story
• For each hook: the line, a short on-screen text, what the first three seconds show, and the shoot format

PDF and CSV (opens in Google Sheets). Within 5 minutes.

From the current version

• Skincare · QuestionHow many times did you actually reapply sunscreen today? Be honest.
• Haircare · Problem call-outOne drizzle on the walk to college and my hair puffs up like a jhaadu.
• Makeup and beauty · Curiosity gapThe wedding photographer stopped me before the pheras and said one thing about my base.
• Fashion and apparel · ContrarianDon't buy the kurta that looks best in the photo. Buy the one with the clearest fabric close-up.
• Jewellery and accessories · Show, don't tellClicking this screw back on, then shaking my head as hard as I can.
• Food and snacks · POV / story4:30 p.m. pantry break, chai poured, and the biscuit tin is empty again.

₹499 incl. GST

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Inside

• 40 scripts for ads videos and UGC: problem to solution, product demo, customer story, unboxing and first look, founder story
• 15, 30 and 45 second versions
• Each script: hook, timed beats with voiceover and on-screen text, call to action, shot list and props
• Placeholders in square brackets so you can drop in your product

PDF and Word (DOCX, editable). Within 5 minutes.

From the current version

• Problem to solution · 15 sKurta in one hand, and my face cream still hasn't sunk in.
• Product demo · 15 sBaby on my hip. One thumb to open this.
• Customer story · 15 sSteel bottle, tiffin box, and this. That's my office bag.
• Unboxing and first look · 15 sBhabhi's birthday is Sunday. Can this box go straight to her?
• Founder story · 15 sI made this because every shop counter told me, 'Ma'am, this is the closest we have.'

₹699 incl. GST

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Inside

• A brief template with 19 fields and guidance for each
• 12 filled example briefs, one per D2C category
• A creator checklist: before the shoot, on set, sound and light, delivery specs, disclosure and rights

PDF and Word (DOCX, editable). Within 5 minutes.

From the current version

• SkincareA gel sunscreen light enough to reapply at your desk after lunch and walk straight into your meeting.
• HaircareA cream you finger through damp hair in the morning that conditions without the weight of oil, so there is nothing to wash out before you leave.
• Makeup and beautyOne twist-up stick for lips and cheeks that you blend with a fingertip, so the touch-up fits in a cab ride.

₹499 incl. GST

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Inside

• 72 checks across 9 areas: Meta Pixel and Conversions API, Standard events and deduplication, Page speed and Core Web Vitals, Policies and legal pages (India), Catalogue and product feed, Product pages, Checkout, payments and COD, UTMs, analytics and attribution, Launch-day QA
• Each check: why it matters, how to verify it, who owns it, must or should
• A CSV with status and notes columns, ready to import into Google Sheets

PDF and CSV (opens in Google Sheets). Within 5 minutes.

From the current version

• Meta Pixel and Conversions APIInstall the Facebook and Instagram sales channel and connect it to your own business portfolio, ad account, Page, Instagram account and pixel.
• Standard events and deduplicationConfirm PageView fires once on every page type: home, collection, product, cart, checkout and the order thank-you page.
• Page speed and Core Web VitalsRecord a mobile PageSpeed Insights baseline for your home page, a collection page and your top ad landing page, noting LCP, CLS and INP where shown.
• Policies and legal pages (India)Write a refund policy stating the return window in days, non-returnable items, who pays return pickup, refund method and refund timeline, with no template text left.
• Catalogue and product feedConfirm the Facebook and Instagram channel created a catalogue in Commerce Manager and products sync into it without blocking errors.
• Product pagesShow net quantity, MRP, maker or importer name and address, country of origin and expiry or best-before date on every product page.
• Checkout, payments and CODActivate a live payment gateway that accepts UPI, cards, netbanking and wallets for Indian customers, and switch it out of test mode before launch.
• UTMs, analytics and attributionWrite a short UTM naming rule for everyone who builds links: lowercase only, no spaces, fixed source and medium values, one pattern for campaign names.
• Launch-day QAPlace one real prepaid order on the live store with your own UPI and follow it all the way: order confirmation, invoice, fulfilment and payout.

₹299 incl. GST

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Inside

• The Hook Library, the Ad Script Templates, the Creative Brief Kit and the Shopify Launch Checklist
• All four kits' files, with the same 12 months of free updates

Every file of the four kits. Within 5 minutes.

₹1,499 incl. GST

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