D2C Hook Library: the real first page with two inside pages behind it — The real D2C Hook Library PDF: first page and two inside pages (preview copy)

First page of the D2C Hook Library: the six hook types and how to use them — Page 1: the six hook types and how to test them (page 1, preview copy)

Hook Library page: Skincare, Question hooks, with on-screen text, first 3 seconds and format — Skincare, Question hooks: the line, on-screen text, first 3 seconds, format (page 2, preview copy)

Hook Library page: Food and snacks hooks table — Food and snacks: one of the 10 categories (page 22, preview copy)

Hook Library page: Gadgets and electronics hooks table — Gadgets and electronics: the last of the 10 categories (page 38, preview copy)

Kit

D2C Hook Library

300 ad hooks across 10 D2C categories, as PDF and CSV.

₹499 incl. GST

Opening soonDigital download

Delivery: Within 5 minutes.
Format: PDF and CSV (opens in Google Sheets)

One payment. Nothing renews.
Price includes GST.
Delivered by email, with a private link to your order.
Read the refund and delivery policies.

Version 1, updated 6 October 2026
12 months of free updates.
Refund within 7 days if you have not downloaded the files, or at any time if a file is defective.

What's inside Look inside

Inside

What's in the file

300 ad hooks for Indian D2C brands across 10 categories and 6 hook types. Each one comes with on-screen text, what the first three seconds show and the shoot format.

300 hooks
10 D2C categories
6 hook types
5 hooks for every category and hook type

300 opening lines for D2C ads, 5 for every pair of category and hook type
10 categories: Skincare, Haircare, Makeup and beauty, Fashion and apparel, Jewellery and accessories, Food and snacks, Health and wellness, Home and kitchen, Baby and kids, Gadgets and electronics
6 hook types: Question, Problem call-out, Curiosity gap, Contrarian, Show, don't tell, POV / story
For each hook: the line, a short on-screen text, what the first three seconds show, and the shoot format

Look inside

Real pages from the current version

These are the preview copies, so they carry a PREVIEW mark. Your files carry your email and order number in the footer instead. Tap a page to open it full size.

(open full size)
Page 1: the six hook types and how to test them (page 1, preview copy)
(open full size)
Skincare, Question hooks: the line, on-screen text, first 3 seconds, format (page 2, preview copy)
(open full size)
Food and snacks: one of the 10 categories (page 22, preview copy)
(open full size)
Gadgets and electronics: the last of the 10 categories (page 38, preview copy)

One hook from six categories · from version 1

Skincare · Question
How many times did you actually reapply sunscreen today? Be honest.
Haircare · Problem call-out
One drizzle on the walk to college and my hair puffs up like a jhaadu.
Makeup and beauty · Curiosity gap
The wedding photographer stopped me before the pheras and said one thing about my base.
Fashion and apparel · Contrarian
Don't buy the kurta that looks best in the photo. Buy the one with the clearest fabric close-up.
Jewellery and accessories · Show, don't tell
Clicking this screw back on, then shaking my head as hard as I can.
Food and snacks · POV / story
4:30 p.m. pantry break, chai poured, and the biscuit tin is empty again.

Who it's for

Made for the people who make the ads

Founders

You write your own ad scripts and want openers to start from.

UGC creators and editors

You need an opening line, on-screen text and a first shot for the next video.

Media buyers

You plan hook tests and want several hook types for one product.

How it works

Use it the same day

1
Pay once
One payment, GST included. Nothing renews.
2
Get the files
PDF and CSV by email, with a private link. Within 5 minutes.
3
Filter to your category
Open the CSV in Google Sheets and filter to your category: 30 hooks, 5 of each type.
4
Shoot or brief
Pick the hooks you want to test. Shoot them, or send them to your creator.

Get all four

All four kits

The Hook Library, Script Templates, Brief Kit and Launch Checklist together.

The four kits bought one by one: ₹1,996. Together: ₹1,499. You save ₹497

₹1,499 incl. GST

See the bundle

The details

Specs and seller

Everything you get, how it arrives and who sells it.

Format	PDF and CSV (opens in Google Sheets)
Opens in	Any PDF reader. The CSV opens in Google Sheets.
Version	Version 1, updated 6 October 2026
Delivery	Within 5 minutes. By email, with a private link to your order page.
Download links	Email links work for 7 days. Your order page makes fresh links until the files are deleted 30 days after delivery.
Updates	12 months of free updates: a new version within 12 months of purchase comes to your inbox at no cost.
Licence	For your business and your clients' ads. Do not resell, republish or share as is. Your email and order number are in every PDF and Word footer. The CSV is clean, so it imports into Sheets.
Billing	One payment, GST included. Nothing renews.
Refunds	Within 7 days if you have not downloaded the files, or at any time if a file is defective.
Upload needed	None. Checkout asks for your email, name and state; a mobile number is optional.
Sold by	ECOMFIRST VENTURES (trading as Monastic Media), Surat. GSTIN 24DIFPP5850R1ZI
Support	support@monastic.media. We acknowledge every message within 48 hours.

Full terms: refunds, delivery, terms.

Questions

Before you buy

How many hooks are there for my category?

30: 5 for each of the 6 hook types.

Is it in Hindi?

The hooks are written in English for Indian buyers, with some Indian words in places, as in the sample lines on this page.

Do the hooks include results or stats?

No. Every item is checked to have no made-up statistics or promises of results.

How do I get the files?

An email from hello@monasticmedia.co with a private link to your order page, within 5 minutes. Email links work for 7 days. Your order page makes fresh links each time you open it, until the files are deleted 30 days after delivery, so save them to your own drive.

Do I get updates?

Yes. If a new version comes out within 12 months of your purchase, the new files come to your inbox at no cost.

Can I use it for client work?

Yes, in your own ads and your clients' ads. Do not resell, republish or share the files as they are. Every PDF and Word file carries your email and order number in its footer.

What is the refund rule?

Within 7 days if you have not downloaded the files, or at any time if a file is defective. Refunds go back to your original payment method through Razorpay, usually 5 to 7 working days after approval. See the refund policy.

Do prices include GST?

Yes. The price includes 18% GST and every paid order gets a GST invoice. It is a consumer (B2C) invoice; checkout does not take a GSTIN today.

Who writes the kits?

Each kit is drafted with AI from Monastic Media's own playbooks, then checked item by item: no brand names, no made-up statistics, no promises of results, nothing against Meta's advertising standards. Items that fail are rewritten before a version is published.