Guides
Practical guides for D2C brands that run their own Meta ads. Each one works from your own Ads Manager export.
How to export Meta Ads Manager data for an audit
Which level, date range, breakdown and columns to pick in Meta Ads Manager, how to export to .csv or .xlsx, and the mistakes that make an export useless.
Creative fatigue: how to spot it in your export
Find tired Meta ads in a Day-level Ads Manager export: compare the first week with the last week for link CTR, CPM and frequency, then refresh the creative.
Andromeda checklist for D2C ad accounts
An Andromeda checklist for Indian D2C brands on Meta: fewer, broader ad sets, varied creatives, no copies, and how to check each point in your export.
Meta ads audit checklist: a monthly review from one export
A step-by-step monthly Meta ads audit you can run from one Ads Manager export: wasted spend, pauses, scaling, fatigue, budget, structure, hooks and placements.
Hook rate and hold rate explained
What hook rate and hold rate measure in Meta ads, how to add the columns and work them out in a spreadsheet, and what to change in your video when either one is low.